Hamwe n'amarushanwa atigeze abaho kugirango yitabweho n'abaguzi, itangazamakuru rya digitale hanze yurugo (DOOH) ritanga abamamaza uburyo bwihariye kandi bunoze bwo guhuza abumva ingendo kwisi. Ariko, utitaye neza kubijyanye no guhanga ubu buryo bukomeye bwo kwamamaza, abamamaza barashobora guhatanira gukurura ibitekerezo no gutwara ibisubizo byubucuruzi neza.
75% byimikorere yamamaza biterwa no guhanga Usibye icyifuzo cyiza cyiza cyo gukora amatangazo ashimishije, ibintu byo guhanga birashobora kugira ingaruka zikomeye kubitsinzi muri rusange cyangwa kunanirwa kwiyamamaza hanze. Nk’uko Ishyirahamwe ry’Ubushakashatsi ryamamaza ribitangaza, 75% yo kwamamaza neza biterwa no guhanga. Byongeye kandi, ubushakashatsi bwakozwe na Harvard Business Review bwerekanye ko ibikorwa byo kwamamaza byamamaza cyane bifite ingaruka zo kugurisha hafi inshuro ebyiri ibyo bidahanga.
Kubirango bishaka kwerekana ibyiza byuyu muyoboro mwiza, urebye ibisabwa byihariye byo guhanga ibikorwa byo kwamamaza hanze ni ngombwa mugukora amatangazo atangaje akurura abaguzi kandi ibikorwa byihuse.
Hano haribintu 10 byingenzi ugomba gusuzuma mugihe utegura guhanga DOOH:
Reba ubutumwa bujyanye
Mu kwamamaza hanze, inyuma cyangwa ibidukikije bifatika aho amatangazo yerekanwe arashobora guhindura cyane imikorere yo guhanga. Irashobora kwerekanwa kuri ecran zitandukanye, zose zigira ingaruka kubateze amatwi bareba amatangazo hamwe n'imyumvire yabo y'ibicuruzwa byerekanwe. Kuva ku baguzi bashishikajwe n’ubuzima bareba amatangazo kuri tereviziyo ya siporo kugeza ku baguzi bo hejuru babona amatangazo mu maduka meza, gusobanukirwa ninde ushobora kubona amatangazo n’aho bazayabona bituma abamamaza kwamamaza ubutumwa bugamije gushyigikirwa n’ibidukikije byamamaza.
Witondere amabara
Ibara ni ikintu cyingenzi mu gukurura ibitekerezo, kandi amabara atandukanye arashobora gutuma amatangazo ya DOOH agaragara neza inyuma. Nyamara, imikorere yamabara yihariye ahanini biterwa namabara akikije amatangazo ya DOOH. Kurugero, iyamamaza ryubururu ryerurutse rigaragara kumurongo wibisagara hejuru yumujyi wumusatsi urashobora guhagarara no gukurura ibitekerezo, ariko ingaruka zubururu bumwe muburyo bumwe bwo guhanga icyapa kinini hejuru yicyapa cyubururu cyaba gito cyane. Kugirango amatangazo yitabweho cyane, abamamaza bagomba guhuza amabara yo guhanga kwabo nibidukikije bifatika aho amatangazo ya DOOH akorera.
Tekereza igihe cyo gutura
Igihe cyo gutura bivuga igihe abareba bashobora kubona amatangazo. Kubera ko abumva bahura niyamamaza rya DOOH mugihe bagenda umunsi wose, ubwoko butandukanye bwibibuga bushobora kuba butandukanye nigihe cyo gutura, ibyo bikaba byerekana uburyo abamamaza bavuga amateka yabo. Kurugero, ibyapa byumuhanda byerekanwa nabantu bagenda byihuta birashobora kugira amasegonda make yigihe cyo gutura, mugihe ecran muri bisi aho abagenzi bategereza bisi ikurikira ishobora kuba ifite iminota 5-15. Abamamaza bakora ecran hamwe nigihe gito cyo gutura bagomba gukora ibihangano bifite amagambo make, imyandikire minini, hamwe nibirango byingenzi kubutumwa bwihuse, bukomeye. Ariko, mugihe ukora ibibuga hamwe nigihe kirekire cyo gutura, abamamaza barashobora kwagura guhanga kwabo kugirango bavuge inkuru zimbitse kandi bashishikarire amarangamutima abumva.
Shyiramo amashusho meza yibicuruzwa
Ubwonko bwumuntu butunganya amashusho inshuro 60.000 byihuse kuruta inyandiko. Niyo mpamvu ushizemo amashusho cyangwa ingaruka zigaragara, cyane cyane ahantu hamwe nigihe gito cyo gutura, birashobora gufasha abamamaza gutanga amakuru byihuse no gushimangira isano iri hagati yikimenyetso cyabo nibicuruzwa cyangwa serivisi. Kurugero, ushizemo amashusho yamacupa, ntagaragaza gusa ibirango byinzoga, bifasha kumenyekana ako kanya.
Mubisanzwe mukoreshe ikirango nikirangantego
Kumiyoboro imwe yamamaza, gushimangira ibirango birashobora kubangamira kuvuga inkuru. Ariko, igihe cyo kwamamaza hanze bivuze ko abakoresha ibicuruzwa bashobora kubona amatangazo yamasegonda make, bityo abamamaza bagamije gusiga ibitekerezo byiza bagomba gukoresha cyane ibirango nibirango. Kwinjiza ibirango muri kopi n'ingaruka zigaragara zamamaza hanze, ukoresheje imyandikire iremereye, hamwe no gushyira ibirango hejuru yibiremwa byose bifasha ibirango guhagarara mumatangazo.
Shyiramo amashusho na animasiyo
Icyerekezo gikurura ibitekerezo kandi cyongera uruhare mubikorwa byo kwamamaza hanze. Amakipe arema agomba gutekereza kwinjiza ibintu byimuka (ndetse na animasiyo yoroshye) mubikorwa byo kwamamaza hanze kugirango bitange ingaruka zikomeye. Ariko, kugirango wirinde abareba kubura amakuru yingenzi, abamamaza bagomba guhindura ubwoko bwimikorere ukurikije igihe cyo gutura. Kubibuga bifite ibihe bigufi byo guturamo (nkibisagara bimwe byumujyi), tekereza kubiremwa bifite imbaraga igice (ibishushanyo mbonera bigereranywa kumashusho ahamye). Kubibuga bifite igihe kirekire cyo guturamo (nka bisi ya bisi cyangwa televiziyo ya siporo), tekereza kongeramo amashusho.
Impanuro: Ntabwo ecran zose za DOOH zikina amajwi. Nibyingenzi guhora dushyiramo subtitles kugirango tumenye neza ko ubutumwa bwafashwe.
Koresha neza byuzuye igihe cyo kwamamaza hanze
Igihe cyumunsi numunsi wicyumweru iyo amatangazo agaragaye agira uruhare runini muburyo ubutumwa bwakirwa. Kurugero, itangazo rivuga ngo "Tangira umunsi wawe nigikombe gishyushye cya kawa" ni byiza cyane mugitondo. Ku rundi ruhande, itangazo rivuga ngo “Hisha hamwe n'inzoga ikonje cyane” byumvikana nimugoroba. Kugirango ukoreshe neza igihe cyo kwamamaza hanze, abamamaza bagomba gutegura neza ubukangurambaga kugirango barebe ko ibihangano byabo bigira ingaruka nziza kubateze amatwi.
Huza ubukangurambaga hafi y'ibikorwa bikomeye
Mugihe cyo gukora ibihe cyangwa ibihe byamamaza, kwerekana ibyabaye (nkubusazi bwa Werurwe) cyangwa ibihe byihariye (nkimpeshyi) mubiremwa bya DOOH bifasha guhuza ibirango nibyishimo byibirori. Ariko, ni ngombwa kimwe kwibuka ko ubuzima bwigihe cyo kurema bugarukira kubintu byabaye. Kubwibyo, gutangiza ibikorwa byamamaza mugihe gikwiye kugirango bitange ingaruka nini kandi wirinde kohereza hanze hanze mbere yuko ibintu bitangira cyangwa gutinda gushyirwaho nyuma yibyabaye birangiye ni ngombwa. Gukoresha tekinoroji ya porogaramu irashobora gufasha gukora iyamamaza ryamamaza kugiti cye, guhinduranya igihe ntarengwa cyaremye kubireba ibyingenzi.
Reba ingano ya ecran ya DOOH
Ibisobanuro bya tekinike ya DOOH ya ecran bigira ingaruka cyane kumiterere, kopi, cyangwa amashusho akoreshwa mumatangazo. Ibice bimwe bya DOOH ni binini (nka ecran zidasanzwe muri Times Square), mugihe izindi ntiziruta iPad (nko kwerekana mububiko bw'ibiribwa). Byongeye kandi, ecran irashobora kuba ihagaritse cyangwa itambitse, ihanitse cyane cyangwa ikemurwa rito. Mugihe sisitemu nyinshi za programme zitekereza kwerekana tekinoroji yubuhanga, urebye ibisobanuro bya ecran mugihe kubaka ibyubaka bifasha kwemeza amakuru yingenzi kugaragara mumatangazo.
Komeza ubutumwa buhoraho kumurongo no kumurongo wa interineti
Hamwe n'amarushanwa atigeze abaho kugirango yitabweho, ibirango bikenera ubutumwa buhuriweho kugirango bikurure abakiriya kumurongo no kumurongo wa interineti. Kwinjiza itangazamakuru rya digitale hanze yurugo mubikorwa rusange biva mu ntangiriro bifasha abamamaza kwamamaza guhuzagurika mubintu byo guhanga no kuvuga inkuru mumihanda yose, bikagabanya ingaruka zamamaza ryamamaza.
DOOH itanga abamamaza amahirwe adashira yo gukurura abumva no gutanga ubutumwa bwabo muburyo budasanzwe kandi bukomeye. Kubirango bishaka gutsinda rwose, witondere kubyerekeranye no guhanga ibikorwa byo kwamamaza hanze hanze ni ngombwa. Urebye ibintu byavuzwe muri iyi ngingo, abamamaza bazahabwa ibikoresho byose bakeneye kugirango bakore amatangazo yo hanze ashimisha abaguzi no gutwara ibikorwa.
Ibyerekeranye na Hot Electronics Co, Ltd:
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Urukuta rwa videwo rutanga ibyiza byinshi mubijyanye ningaruka zigaragara, guhinduka, itumanaho, kuranga, no gukoresha neza. Mugusuzuma witonze ibidukikije, gukemura, guhuza ibirimo, hamwe nubufasha bwa tekiniki, ubucuruzi burashobora guhitamo ubwoko bwurukuta rwa videwo bubereye kugirango bongere ingamba zabo zitumanaho kandi bisigare bitangaje kubabumva. Haot Electronic Co., Ltd ihagaze nkumutanga wizewe, itanga ibisubizo byujuje ubuziranenge LED yerekana ibisubizo bijyanye nabakiriya batandukanye.
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Igihe cyo kohereza: Apr-28-2024